The history of the Norton Simon Museum begins with the Pasadena Art Institute. The Institute was founded in 1922 and incorporated two years later on August 14, 1924 as a privately endowed, nonprofit institution. Originally comprised of local citizens, the primary goals of the Institution were to establish and maintain a museum and library of art as well as encourage the study of fine arts. After incorporation, the Institute secured 9.5 acres of land and a 22-room Victorian house (the Reed mansion) in Carmelita Park at the corner of Orange Grove and Colorado boulevard in Pasadena. Initially, the Institute exhibited 19th century American and European art and hosted annual shows of California artists and works from other cultures. While the Pasadena Art Institute hoped to provide a future site for a new building, it focused on the important business of saving Carmelita as a public park. Throughout the Great Depression, the staff and trustees managed to pay for the upkeep of the property by selling grandstand seats for Pasadena's Tournament of Roses Parade.